Lagos, Nigeria Active Footballer · Coach

Olusegun
Adewole

Active footballer and personal football trainer. Team captain at Firecrackers FC and personal coach for young talents U-16. A creative director, business operations specialist, brand-builder and writer.

Firecrackers FC Captain Winger · No. 7 Personal Trainer Creative Director Operations
Olusegun Adewole celebrating a goal for Firecrackers FC Shegx leading the celebration with teammates Shegx controlling the ball under aerial pressure
How he sees it
Footballer first. Everything else follows.
He plays, he coaches young talent, and he builds brands off the pitch.
7
Active No. 7

Still captaining and playing the wing for Firecrackers FC.

1:1
Personal training

Coaching young talents one player at a time.

4
Active brands

The Reborn Brand, Kunta Nation, Talent 50 and Big Ben's Socials Ltd.

2
Head of Operations

Heading operations at Talent 50 and Big Ben's Socials Ltd.

01 / The Profile

Footballer first. Everything else is built on that.

The order matters: Shegx is an active footballer and personal trainer first, then comes the work off the pitch. He captains Firecrackers FC on the wing, coaches young talent, and carries the same standards into creative direction, operations and brand-building.

Shegx competing for the ball in a match duel
Positioning lane

On the pitch

An active footballer, Firecrackers FC captain and winger in the No. 7. He trains young talents one-to-one, turning real time on the field into coaching that helps the next generation grow.

Active footballer Captain · Winger Personal training
Positioning lane

Off the pitch

His media lane is Creative Direction. Founder and Creative Director at The Reborn Brand, A&R at Kunta Nation, and Head of Operations at Talent 50 and Big Ben's Socials Ltd.: execution, judgment and a confident visual voice.

Creative direction Operations Brand building
02 / Roles & Expertise

Football first, then the work that supports it

Work with Shegx →
Current focus

Experience & brands

Where he's worked, on the pitch and off it

Where he's worked, led, built and helped build, on and off the pitch.

Firecrackers FC
The Reborn Brand
Kunta Nation
Talent 50
Big Ben's Socials Ltd.
Vroom
Redknot Wears
DY Styles and Smiles
The journey so far

Four chapters, one standard

The same discipline runs through every chapter: it starts on the pitch and carries into everything built off it.

Shegx controlling the ball under pressure quick feet, quicker decisions
Chapter 01

The player

An active winger in the No. 7, living on the touchline for Firecrackers FC. Everything else in this story exists because of the football.

Shegx wearing the captain's armband the armband means standards
Chapter 02

The captain

Captaincy came with the standards: leading the dressing room, setting the tone in training, and carrying the team on match day.

Shegx holding a trophy after a match won together, grown together
Chapter 03

The coach

Real match experience turned into one-to-one personal training. Young talents, tailored sessions, patient mentorship.

Shegx on site at a Big Ben's Socials Ltd. event same standards, different pitch
Chapter 04

The builder

Creative direction at The Reborn Brand, A&R at Kunta Nation, operations at Talent 50 and Big Ben's Socials Ltd.: brands built with the discipline of a match day.

03 / Best Fit

Pick your world, and see how he fits in

Formats
Strengths
04 / Writing

Notes from Shegx

Shegx writes essays on football, success and life on Substack. The latest pieces show up here as he publishes them.

Subscribe on Substack
Shegx holding a trophy after a match
05 / Philosophy

Train hard. Play smart. Grow stronger.

It starts with the football, then carries into everything else he does: personal training, creative direction, operations and brand work. He shows up with discipline, sets the standard, and makes room for the next player to grow.

Active footballer Dedicated coach Creative director Writer Team builder Leads with standards
Open for the right conversations

Football. Training. Creative. Brands.

If you're a club, a young player, or a brand that wants an active footballer, a dedicated personal trainer, or a creative director who leads with standards, Shegx is one message away. Train hard, play smart, grow stronger.

Shegx celebrating a goal with teammates Shegx with the ground team at a Big Ben's Socials Ltd. event